Digital Marketing Career Aspects for a Fresher Student

Therefore, connecting the dots, digital marketing can be used by businesses to connect with potential customers worldwide, engage with them, raise brand awareness, sell and promote affordable goods and services, and earn a higher return on investment. If you want to learn from the leader of the industry, Mr. Karan Shah, CEO & Founder of IIDE, here is a free, interactive, and extremely insightful masterclass on the fundamentals of digital marketing.
The Expansion of Digital Marketing Following the Pandemic During the pandemic, digital marketing expanded to new heights. We all, individuals, households, businesses, and corporations, adapted to digital technology more quickly and easily.

Digital is still driving the economy and will continue to do so for decades to come after 2022, the year that everyone recovered.

But what will digital marketing look like in 2023? This is my thought process-

A ton of computerized promoting patterns have been acquainted with the billion-dollar advanced showcasing industry in 2022 and in 2023 they will be put to business use.

For instance, artificial intelligence (AI) was once thought to be a luxury reserved for major corporations like Microsoft, Google, and others. However, thanks to ChatGPT and other AI tools, however, AI is now available to every person who owns a smartphone.

The surprising expansion of Quick Commerce platforms like Zepto, Rapido, and others could be an additional illustration. You might have only seen well-known brands like Lay’s and Pepsi on the quick commerce menu in 2021 and 2022; however, domestic brands like Tags, Nuaa, and others are now competing and winning on the quick commerce list.

The rise in the number of smartphone users worldwide and in India is another significant factor that will support the expansion of digital marketing in 2023. The pandemic and Covid-19 increased both the number of people using the internet and the amount of time they spend on their smartphones on average.

Business Today reports that during the pandemic and lockdown, when they had nothing else to do, users spent more than four hours on social media.

As a result, the assumption would be that usage would significantly decrease following the pandemic as individuals resume work and have busy schedules. It turns out that in 2022, a user spent 2 hours and 30 minutes per day on social media, according to Techjury. Even if this number does not rise, it will unquestionably not fall in the years to come.

The rapid expansion of OTT platforms has made them one of the world’s fastest-growing markets, which is another significant effect of COVID-19.

Overall, going digital is the only option for businesses, and the pandemic’s boost to digital platforms will make digital marketing the most popular career choice in 2023.

The scope of digital marketing in the future As previously stated, the growth of digital marketing has been very impressive, and the numbers indicate that this growth will continue to increase. To put it simply, digital marketing appears to have a bright and secure future.

Being creative, innovative, and up to date on the latest trends will be the fundamental principle for every digital marketer as opportunities continue to arise.

The expansion that has occurred over time on the Internet, particularly since the introduction of covid, will continue. People are adjusting to the new normal, and they are actually very comfortable doing things online, like shopping, ordering food or medicines, and even doing banking transactions online!

As a result, digital marketing is absolutely necessary in order to meet these brand-new customer demands.

In addition, it’s important to keep in mind that the next generation will be accustomed to everything being online and will already be a part of the digital world. Therefore, businesses need to start working on digital marketing right away if they want to be able to serve these potential customers.

The fact that careers in digital marketing have a bright future is an important takeaway, and if you have an interest in digital marketing, now is the time to take advantage of this opportunity.

Today, businesses connect with current and potential customers through digital channels like social media, search engines, email, and websites. In order to keep up with the latest industry standards, businesses also join the digital marketing trend bandwagon.